Bernard Picardal Jr

Systems-minded marketing leader with 9+ years across digital strategy, social media, performance marketing, SEO, email, web conversion, analytics, and CRM. I bring executive-level ownership of U.S. home-services growth (solar, roofing, HVAC), staying hands-on with campaigns, creative, funnels, and reporting. I'm strongest in founder-led and growth-stage businesses, having driven 102 completed milestone opportunities and $2.47M+ in recorded solar-and-roofing contract value within a single quarter, while building cross-channel scorecards (Meta, Google, LSA, HighLevel, CPL, MQL) and agency delivery systems (SOPs, org design, dashboards).